Use Market View for marketing
Once you've identified ZIP codes for outreach in Market View, here's how to reach out to families who live there.
Online Marketing
Instagram, Google Adwords, Facebook Ads, and others can use ZIP codes as parameters for audience selection. Sometimes you can further refine based on other parameters, such as income or psychographic data.
Direct Mail
If you'd like to send physical mail to local addresses, you can pair Market View data with a tool from the Post Office called Every Door Direct Mail.
The Post Office will let you select individual postal routes to include. This is helpful especially if you have a bus stop nearby and you are looking for families with easy access to that bus stop.
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